Module One: An Introduction To Print On Demand, Introduction, Preparation, Types of Products
Module One
An Introduction To Print On Demand
This report is intended to explain the process and benefits of the Print on
Demand business model. When you finish the report you will understand
what is involved and have a complete roadmap on how to start your own
Print On Demand Business.
This business model started with books and most people would associate it
with publishing of some kind but now it has spread to many different types of
product. Now, this is where it gets interesting.
The Print On Demand business system that I am going to describe to you is
simply to put your own unique design onto any one of hundreds of available
products from dozens of suppliers.
Print On Demand Profits
business but are scared to take the risk. This is a business that minimizes
risk. If you don't have any money or don't want to risk borrowing money from
the bank manager then the Print On Demand business is one that you should
seriously consider.
In traditional business models you generally have to invest in stock if you are
going to sell any sort of product but in the Print On Demand business you do
not need a speculative investment in stock. There is not any danger of
investing in the wrong stock as you only pay for items that you have already
sold. Many businesses make the mistake of buying badly and their profit sits
in a box in the corner. Or they have to sell at a loss.
So, there are no premises to pay for, no staff to pay and no stock to pay for
before any item sale. The main expense is your time and possibly money
spent on advertising to bring your customers to your sales platform.
Preparation
Firstly, you will need to have a target market. By that I mean an audience to
market your products to. You need to find a group of people that have a
similar interest and identify where they can be reached. This could be people
that like particular animals or have who have a specific job or are getting
married. So you might try to get the attention of dog owners, perhaps
individual breeds, or nurses for instance. You could try to target your products
at firefighters or fishermen. There are plenty of target markets.
Secondly, you will need some designs. You can either do this yourself if you
feel you have artistic abilities or you can find somebody to do your designs
for you. There are plenty of places where you can find graphic artists. There
are also plenty of places to find ideas for designs. They are not too expensive
and we will cover that in more depth later in the report.
Thirdly you will need a competent business supplier to do the actual physical
work of printing, processing and delivering your orders to your customers.
You may very well need more than one depending on what type of products
you decide to offer.
And finally you will need at least one sales platform so that your great
designs can be seen and purchased by the general public and in particular the
people you are targeting.
Firstly, you will need to have a target market. By that I mean an audience to
market your products to. You need to find a group of people that have a
similar interest and identify where they can be reached. This could be people
that like particular animals or have who have a specific job or are getting
married. So you might try to get the attention of dog owners, perhaps
individual breeds, or nurses for instance. You could try to target your products
at firefighters or fishermen. There are plenty of target markets.
Secondly, you will need some designs. You can either do this yourself if you
feel you have artistic abilities or you can find somebody to do your designs
for you. There are plenty of places where you can find graphic artists. There
are also plenty of places to find ideas for designs. They are not too expensive
and we will cover that in more depth later in the report.
Thirdly you will need a competent business supplier to do the actual physical
work of printing, processing and delivering your orders to your customers.
You may very well need more than one depending on what type of products
you decide to offer.
And finally you will need at least one sales platform so that your great
designs can be seen and purchased by the general public and in particular the
people you are targeting.
Types of Products
There are so many different types of products that can be used in this
business model that it would be silly to list them all here. I will just list ten
that I know can work well.
T shirts
The biggest selling Print On Demand product is the T Shirt. These can be
simple slogans or something a bit more elaborate.
Sweatshirts / Hoodies
These provide a good opportunity particularly around Xmas to make a good
profit margin as they are quite high value in comparison to the other items.
Coffee Mugs
There are variations on size and color on this popular product
Necklaces
This product is good for sentimental type messages and the more serious type
message. It can earn you a nice profit margin. Super for Valentine’s Day or
Anniversaries.
Bracelets
Not quite as popular as necklaces but still a good market with the right
message
Pillow Cases / Cushion Covers
These have good possibilities if you get the design right and catch people’s
imagination.
Tote Bags
A very popular item with the ladies. Very fashionable at the moment
Phone Cases
These make a great gift. It is an item that most people could use.
Caps
Headwear is something that can be good particularly with sportsmen but can
be adopted for special occasions as in this sample.
Canvases
Prints for the wall need to be more artistic than for clothing in general. It is a
good market for the more talented artists and designers.
Socks
All over print socks can be very effective. The all over print technique is used
on other garments like T shirts and tights too. Some suppliers have better
software than others for easy creation of from design. Research the suppliers
to see which suits you best.
I hope the above selection has given you some ideas on niches , designs and
products. Putting your own combination together can be fun. This is just a
small selection of ideas. There are plenty more products to choose from.
NEXT Module Two :
Choosing A Supplier .……………………………………………….
Zazzle …………………………………………………………….
Teespring ……………………………………………………
Printful …………………………………………………
Spreadshirt ………………………………………
Gearbubble …………………………………
Wrap Up on Suppliers ………………
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